PPC Training
Skills Online Group will soon to be offering PPC and SEO training Internet Marketing Certification Courses. Our PPC Training Course has been been developed by Top Authors and Speakers in the industry and will be made available soon!
Course overview
PPC Training
When it comes to Pay Per Click training, you're not going to find a more comprehensive and recognised PPC training course than this one... This course has been developed by leading US Authorities, Experts and Speakers in the Internet Marketing industry.
Get ahead of your competitors by adopting current PPC practices, get a grip on the economics of PPC and understand customer psychologies associated with PPC marketing.
Training Course Sections Include:
- Understanding how PPC works
- Overview on the principles of direct response advertising
- Getting to grips with how search engines work
- PPC basics & fundamentals
- Generating your 1st Keyword list & structuring your 1st campaign
- Getting to grips with Google's Adwords Editor
- Designing landing pages that work
- Understanding Content Networks
- PPC economics
- Launching your 1st campaign
- Reporting systems & performance
Who should take this course?
PPC Campaign Management
This PPC training course is more than an introduction course. It's has been developed for website and business owners wanting to grasp the fundamental concepts and theories associated with PPC marketing and paid search advertising generally. It's designed to offer a strong foundation in the key principles associated with PPC marketing.
PPC Consultant
This is the ideal course for someone wishing to take the first steps towards becoming either an outsourced PPC consultant or the in-house facilitator of your firm's very own Google Adwords PPC campaign.
This is PPC training for Google Adwords at it's very best!
Modules
Skills Online Group is fully accredited by the UK Chartered Institute of Marketing and are licensed partners of Total Training Inc. We launched in June 2010 in response to the sheer lack of job opportunities for creative graduates in the UK. Our goal is to equip graduates with the core skills that Art Colleges and Universities don't necessarily teach. i.e. Creative Entrepreneurship, Freelancing, Digital skills or simply how to unlock the unlimited potential offered via typical software.
Fraser Black, Founder and MD of Skills Online Group, has over 10 years’ experience in setting up and building award-winning London-based creative agencies. In a career spanning 15 years, Fraser has previously managed high-profile top 100 UK agencies and been responsible for managing campaigns on behalf of Smirnoff, J&B, Johnson & Johnson, BBC, Deutsche Bank, 888.com, Phillips, Sony Ericsson, Sony Europe, AstraZeneca and Virgin to name but a few.
Fraser and his team of Instructional Designers has now concentrated their efforts, experience and industry knowledge and packaged it into exciting 'bite-size' tutorials that offer an intuitive online learning experience.
